The Los Angeles Lakers made the expected decision when they drafted Lonzo Ball second overall during the 2017 NBA Draft, showing the intangibles needed to become their next franchise leader. During the draft process, the Lakers also understood that his selection would also be accompanied with Lonzo’s father, LaVar Ball, and the Big Baller Brand.
With the price of Lonzo’s first signature shoe going for nearly $500, they originally received some criticism from the media. NBA athletes even decided to intervene, stating their appreciation or displeasure for the shoes.
After jokingly stating that he was considering signing with the Big Baller Brand, Philadelphia 76ers rookie, and top overall pick from this year’s draft, Markelle Fultz made a statement recently saying he’d be open to wearing Big Baller Brand apparel.