“I’m all for doing thing differently,” Bryant said. “I just think you have to obsess over every single detail about that product…Before getting into the marketing and the storytelling of it all, you have to get the product right.”
Bryant is known for having been heavily involved with the design and details of his own Nike shoes and believes creativity and quality is the only way for Big Baller Brand to last:
“That’s how you challenge the big guys, with innovation and high-quality product, he said. “Then you give yourself a serious fighting chance.”
While Ball’s shoe plan is certainly innovative, it remains to be seen if the actual finished product is high quality.