Lonzo Ball and his family’s Big Baller Brand have made waves in the apparel industry by straying from tradition. Rather than partner with a more established brand like Nike or Adidas, the Balls chose to launch their own company and sell all of their shoes and other gear directly through their site.
Ball already has a signature shoe, and now he’ll be getting a whole collection of apparel, and it will be the first offering from Big Baller Brand available in traditional stores, according to Jovan Buha of ESPN:
Big Baller Brand is debuting the “ZO2 Collection” apparel line for Lakers rookie Lonzo Ball today at ComplexCon in Long Beach, Calif.