Back to the Los Angeles Lakers Newsfeed

Lakers Legend Kobe Bryant Named FIBA Basketball World Cup 2019 Global Ambassador

Los Angeles Lakers legend Kobe Bryant was named a FIBA Basketball World Cup 2019 Global Ambassador, which calls for him to help promote and participate in various activities leading up to the event in China.

“Growing up in Italy and spending many years visiting China, I have always appreciated the global impact that basketball has had on the positive development of young people,” Bryant said.

“I’m honored FIBA has invited me to serve as an ambassador for the FIBA Basketball World Cup 2019. I hope my participation inspires and motivates the best players from the 32 participating teams to represent their respective country on the world’s biggest stage.