But that truth no longer exists, making it the wrong thing to say, and a worse thing to believe.
But no, the Lakers are not sitting at the top of the food chain. They’re scrambling close to the bottom. They haven’t made the playoffs in five years. They haven’t won a playoff series in six years. They haven’t made it past the second round in eight years.
They don’t need to expound on their greatness. They need to emphasize their need to be great again, and the legacy that awaits someone who can lead them there. Don’t talk about Kobe Bryant, talk about the void he left behind, and how this smart and savvy marketplace will embrace someone who can create his own story.