Los Angeles Lakers fans are one of the largest and most passionate fanbases in all of sports.
It shows in their passion at Staples Center, the large contingent that seems to show up at every road game and in their presence on social media. Now comes some proof they are at the top of the heap — at least among NBA fans.
Emory University professor Michael Lewis recently conducted a study on NBA fan loyalty and engagement and declared Lakers fans at the top of the list, via Ben Rohrbach of Yahoo Sports:
Lewis used three metrics in his study: fan equity, road equity, and social equity.