The Los Angeles Lakers announced today a multi-season sponsorship agreement with First Entertainment Credit Union that will make them the team’s Official Credit Union.
As the Lakers’ Official Credit Union, First Entertainment will have the opportunity to make fans of the team aware of the financial tools, resources and services FECU makes available to its customers. The sponsorship includes extensive in-arena branding and promotions during Lakers home games and at Lakers-related events at L.A. Live, unique activations and fan moments in and around STAPLES Center during Lakers’ games and out-of-home advertising throughout the L.A. community, among other opportunities during the season and post-season.