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Lakers And Delta Extend Partnership, Launch 'Showtime Seat Exchange' Program Supporting Community Partners

Official Site of the Lakers | October 30, 2019

Related Topics: Delta Air Lines, Los Angeles Lakers, Los Angeles, Seat Exchange, Atlanta, Showtime, United States Army

ATLANTA -- Delta Air Lines (NYSE: DAL) and the Los Angeles Lakers have agreed to a long-term partnership extension, solidifying Delta’s status as the team’s official and exclusive airline partner. To celebrate the renewed relationship, Delta and the Lakers are launching “Showtime Seat Exchange,” a charitable game-seat-for-plane-seat trade-in opportunity for ticketholders who cannot attend four specific home contests this season.

The new partnership will provide the following core benefits:

  • Delta retains its position as the Lakers’ official airline with category exclusivity;
  • An increased presence on Lakers social and digital channels, via unique and innovative programs such as the Showtime Seat Exchange;
  • The customization of courtside seat backs, to be changed throughout the season, showcasing Delta brand initiatives;
  • Continuation of monthly Salute to Troops programming, which honors U.
    • See full article at Official Site of the Lakers