Pop quiz, hotshot.
You are representing a billion-dollar franchise to an entire generation. You have mere seconds to craft 140 characters for millions of people awaiting your proclamation, and they better form something captivating.
What do you do?
“It takes a lot of confidence,” Dodgers social media coordinator Matt Mesa said. “I think I read things three to four times before I hit send. It’s a challenge. It’s a big burden.”
A combined 50 million people follow the eight existing professional sports franchises in Southern California on social media. And that’s just on three channels: Facebook, Instagram and Twitter.