Kyle Kuzma used a recent off-day for the Los Angeles Lakers to partner with JCPenney for a Christmas surprise that included a shopping spree for 25 children from a local YMCA.
Each child was provided with a $100 gift card that could also be used for the Sephora located within JCPenney, plus were given a 20 percent discount on their purchase. The event marked a fifth consecutive year JCPenney arranged Giving Spree events.
In 2018, their program expanded to each continental state and Puerto Rico, totaling 1,275 participants. As the children arrived to the store, they were greeted with a red carpet and private area that was sectioned off.