As NBA All-Star Weekend in Los Angeles quickly approaches, Jordan Brand hosted the Future of Flight event at the CBS Studios to unveil All-Star Game jerseys, several highly-anticipated sneakers, such as an Air Jordan III based off Tinker Hatfield’s original sketch, and a groundbreaking women’s line.
Pioneered and designed under the namesake of Michael Jordan, widely regarded as one of the best players to ever grace the hardwood, the Jordan brand used the exclusive event to further demonstrate their dedication to excellence.
NBA analyst Kenny Smith tipped things off with a Q&A, joined by famed director Spike Lee; female collaborator Aleali May; author Shea Serrano; and musical artist Don C.