Editor's note: In honor of hip-hop turning 50, ESPN tapped the culture's top voices to write about their favorite athlete name-drops in hip-hop history.
"If Phil Jackson came back, still no coaching me" -- Kendrick Lamar on Big Sean's "Control" (2013)
By the time Phil Jackson joined Twitter in 2013, the NBA was already dramatically different from what it was when he retired in 2011. Jackson's triangle offense was nearly extinct, and when the Zen Master joined Twitter, it was like when your once-successful grandfather posted embarrassing photos of his coin collection on Facebook.