LeBron James never moves without purpose. When the Los Angeles Lakers superstar and Nike partnered for their most recent advertisement, many were quick to the task of reading between the lines of what it meant for the future of the all-time great.
He is the Forever King.
The LeBron XXIII arrives soon. Prepare to behold the greatness. pic.twitter.com/ovSMUdSVM8— Nike Basketball (@nikebasketball) September 1, 2025On the surface, it was just an ad for James' newest shoe that is set to drop. When digging deeper, The Hoop Collective with Brian Windhorst, Tim Bontemps, and Tim MacMahon thought there could be more to it.