This past spring, Nike and Vanessa Bryant came to an agreement that would see the Kobe Bryant line return to the company and continue production. On Monday, Nike also reportedly found its new face of the franchise in DeMar DeRozan, according to Shams Charania of The Athletic.
Fresh off making All-NBA second team, Chicago Bulls star DeMar DeRozan is signing a new four-year deal with Nike that keeps him as the featured face of Kobe Bryant’s iconic line, sources tell @TheAthletic @Stadium.
— Shams Charania (@ShamsCharania) August 1, 2022
Few players in the NBA have worn many varieties of Kobes than DeRozan during his career, and especially in recent years.