Having ties to a franchise can mean everything to a free agent. The Los Angeles Lakers have shown this in the past by bringing in players that have some sort of connection with the team.
One of the best connections to have is with the head coach. Darvin Ham spent many years as an assistant under Mike Budenholzer which connects him with many players throughout the league. Just like Dennis Schroder this past season, that could land someone a job in LA.
There are several free agents on the market who have ties to Ham from his pre-LA coaching days.