While we wait for the boys to return from the combination All-Star break and mandatory five-day bye week to continue their #PlayoffPush / #LoseForHughes games, here’s a little excerpt from my KHL Moscow trip.
By now, most of the loyal Perspectives readers know a few things about me.
- I’m not a sportswriter (...okay let the jokes begin...at least I’m passionate about giving you 1,000 words of weekly contrarian opinion).
- I made my living for the last 30+ years in the marketing and advertising worlds.
So why the buildup today? I felt it was important to let you know these things before briefly jumping into my intrepid journey in Russia covering the Kontinental Hockey League for an upcoming book I’m writing about sports marketing in Europe.