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What is an “authentic” atmosphere?

“Teleprompter FC!” howled LA Galaxy fans in delight. Fans of the blue white and gold had discovered their hated rivals were posting supporter’s chants on the advertising boards during Sunday’s El Trafico.

The sight of “Jump for LA Football Club, Ole! Ole!” blaring on the big screen was admittedly cringy at first glance. Many of us were sold on soccer as a spectator sport with organic environments at matches. Unlike those other fraudulent sports with their Jumbotrons directing the fans when to cheer, the stands themselves led the chants.

Posting the words on-screen has to be a gimmick right?