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So...when will San Diego NWSL unveil their brand?

San Diego has an NWSL expansion team entering the league in 2022, according to the latest messaging from all parties, and with the likes of Jill Ellis and Casey Stoney, among others, in place with roles at the club, they seem to be getting along well in terms of establishing the groundwork for the new team.

But it’s worth wondering: Where’s the name? The crest? The colors? The fresh merch?

Great questions. With the expansion draft happening in about two months, which will commence the roster-building process in earnest, it seems past time for the team to reveal their branding and all.