adidas and Major League Soccer today announce the extension of their long-term partnership through 2024. Marking adidas’ largest investment in soccer in North America, the six-year deal makes adidas the official supplier partner for the League, its Clubs, MLS youth academies and youth affiliated clubs. Key to the agreement is an expanded focus on youth development to drive creativity in sports for young athletes. Financial terms of the agreement will not be disclosed.
“Sport is the epicenter of our culture and, in the U.S. and Canada, soccer is the most popular sport for young people to play,” said adidas North America President Mark King.