/ STAFF WRITER
Pop quiz, hotshot.
You are representing a billion-dollar franchise to an entire generation. You have mere seconds to craft 140 characters for millions of people awaiting your proclamation – and they better form something captivating. What do you do?
“It takes a lot of confidence,” Dodgers Social Media Coordinator Matt Mesa said. “I think I read things three to four times before I hit send. It’s a challenge. It’s a big burden.”
A combined 50 million people follow the eight existing major professional sports franchises in Southern California on social media. And that’s just on three channels: Facebook, Instagram and Twitter.