In America, the NFL laps every other sport. Around the world, where its product is labeled “American football,” the NFL has largely failed to export its massive domestic popularity.
That hasn’t stopped the NFL from trying. The global market has too much upside. The Rams will play in Australia next year. The San Francisco 49ers staged football clinics in the United Arab Emirates last month.
When the Olympics called, the NFL said yes. In 2028, the L.A. Summer Games will include flag football — and a selection of NFL players.