As an effort to appeal to a younger audience, MLB has focused on modernizing its brand in recent years. Such includes the promotion of bat flips and players allowed to express themselves and show some personality in addition to solidifying a strong social media following.
MLB is also attempting to rejuvenate the on-field product as well. The Commissioner’s Office and MLBPA announced amendments to the Collective Bargaining Agreement that govern the rules of cleats worn on the field.
Beginning with the 2019 season, players will be provided with increased flexibility with respect to the colors and design of their on-field footwear, while coordinating with their respective team’s uniform color schemes.