Redesign the New Clippers Logo

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The winner from a 2010 ClipperBlog logo competition. (Bryan Gold)Design is a visual gift, a means for an entity to express its values through images. In sports, a logo and jersey are how a franchise presents itself to the world. Good ones evoke vivacity and strength. An upstart team will summon the future, just as a team steeped in history trying to restore its glory might awaken the past through its choices.

The Los Angeles Clippers are on the eve of a rebranding effort and the early results have been less than inspiring. It’s a shame, because the Clippers have been presented with a real opportunity — new ownership, charismatic talent on the floor, and a moment when the city…