With the game of basketball undergoing constant change, it is the job of media outlets and companies to adapt by hiring well-known, likable people for various roles. Many of these positions that are opened are granted to former players that fans would love to watch before, during, and after games, following their careers on the sidelines.
Moreover, Amazon, a reputable shopping service, is also known for its streaming capabilities, which people worldwide use for entertainment. Recently, they established a long-term contract with the NBA.
Of course, with the massive news, recruiters for Amazon needed voices, and one of the first individuals evaluated was Dallas Mavericks and NBA legend, Dirk Nowitzki.