Ryan Hollins has become a social media dream for those looking for likes and clicks. If you record some of what he says on ESPN programming and post it to social media with some crying laughing emoji’s or a hypothetical question, you are bound to see some engagement and receive a solid stream of comments clowning said clip. It’s become routine in today’s sports media landscape: Figure A. says something controversial on national television, it gets put online, and the internet does the rest.
Last week, I wrote about what Hollins does and how, in today’s sports media landscape, having someone like him on the air is great for the modern 24/7 media of today, especially in the relatively dead period of August (for the NBA in particular).