One of the events that often occurs every year for fans of major markets is the acquisition of well-known role players and stars. The Toronto Raptors experienced a similar situation at the trade deadline with Brandon Ingram. Likewise, the New York Knicks made a series of moves involving Karl-Anthony Towns and Mikal Bridges.
They did not used to be this well-regarded, but Steve Ballmer has done wonders in elevating the LA Clippers’ brand to a big market. His spending on the team, arena, and providing incentives to the faculty has transformed the Clippers from being the little brother of Los Angeles to establishing a presence in one of the most visited cities in the United States.