Shai Gilgeous-Alexander puzzled people when he debuted his signature Converse shoe during All-Star weekend.
Converse? Where Chuck Taylor retros reside? Sure, Gilgeous-Alexander — known simply as SGA — was a rapidly improving player on a rapidly improving Oklahoma City Thunder team. But him as the face of a fading performance sneaker outfit didn’t compute.
Fast forward to the NBA Finals. Moments after the Thunder’s 103-91 Game 7 victory over the Indiana Pacers, SGA ascended the stage to accept his most valuable player trophy with a golden colorway of his signature shoe hanging from his neck.