Every year, dozens of the league’s brightest incoming players get together in Los Angeles for the NFL Rookie Premiere hosted by Panini America. This year’s event will take place next week from May 14-17 with 42 players currently set to attend.
The NFLPA calls the rookie premiere the “first major business immersion” as the players in attendance will be tasked with taking numerous photos and signing autographs, including thousands of cards featuring their faces.
Per the NFLPA, players are selected to attend based on factors such as “college performance, draft status, position, and marketability, all of which influence their early value in trading cards and brand deals.