Eric Bailly chose to look away for his Africa Cup of Nations penalty shootout effort against Egypt - and Ivory Coast fans ended up joining him in doing so a few seconds later.
The Manchester United centre-back's casual no-look penalty was saved to cost the Elephants' spot in the tournament, as Liverpool's Mo Salah went on to score the winning penalty to put the Pharaohs through.
Bailly's stunning error is in a long line of shocking penalties to grace the world of football over the years, from disaster panenkas to costly slip-ups - quite literally.