Or maybe the short film released as a companion piece to the record, starring one of the world’s most in-demand actresses - Alicia Vikander - and directed by one of the USA’s foremost arthouse directors, Mike Mills.
Or perhaps the six-month-long world tour that takes his Grammy award-winning group from Philadelphia to Lisbon, via the UK, Europe and Mexico during the second half of 2019.
Instead, what they got last Saturday night, shortly after Liverpool’s victory over Tottenham Hotspur in the 2019 Champions League final, was a tweet that simply read ‘#YNWA’, accompanied by a picture of an outstretched palm holding an Andy Robertson pin badge.