Liverpool Football Club has welcomed Cadbury to the Reds family as its first official global chocolate partner.
The three-year deal will see the world’s leading chocolate brand apply its ‘Glass and a Half in Everyone’ generosity ethos to its work with the club, with Cadbury giving back to LFC fans and the local community.
To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season.
Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC champions Dairy Milk bars.