Ask any Liverpool fan what they think of Mohamed Salah's new contract and you will get a mixture of relief and joy that he will be "running down the wing" for another three years.
Within a year of his move from Italian club AS Roma in 2017, the "Egyptian King" had scored the most goals in the Premier League, before helping the club become European and English champions.
But he's won as many - if not more - plaudits for his persona and conduct off the pitch, helping to change perceptions of elite footballers and break cultural boundaries.