Desperate times these may be — the pressure is on and the money is seductive — but what exactly are Steve Gibson and the Championship chairmen proposing to sell?
This is the question if EFL clubs are determined to pursue an idea with sinister undertones.
The 72 clubs in tiers two, three and four will receive a rescue package worth £250 million and a promise of a quarter of future TV cash as part of the ‘Big Picture’ — as conceived by Manchester United, Liverpool and Rick Parry.
But it’s a buyer’s market, so what are they selling?