Liverpool are slowly putting the steps in motion to create a long-term blueprint which will see them rival the financial success of Real Madrid and Barcelona.
Often praised for their shrewd business off the field and rapid development despite inferior budgets, Liverpool have emerged as one of the fastest growing football clubs in the world when it comes to monetary terms.
And now the Merseyside club have plans in place to emulate the world leaders Madrid and Barca when it comes to boosting profits and maximising their brand.
This is according to finance expert Kieran Maguire, who recently explained to the Liverpool Echo's Blood Red podcast how the Premier League champions have retained a healthy status throughout the coronavirus pandemic and plan to make huge strides beyond.