Liverpool are reportedly in talks to have a cryptocurrency firm as their main shirt sponsor from June 2023 onwards in what would be a Premier League first.
The Reds have had Standard Chartered on the front of their shirts since the 2010-11 season but their £40m-a-year deal with the financial services company expires in May 2023.
Though negotiations are taking place about an extension, the club are also speaking to firms in the media, tourism and electronics sector - and crypto firms are being considered too, according to The Athletic.
Liverpool are reportedly in talks to have a cryptocurrency firm as their main shirt sponsor as their £40m-a-year deal with Standard Chartered expires next year
Liverpool launched a series of NFTs as they entered the world of cryptocurrency in Marchl.