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Liverpool FC unveils new online retail store in Japan

Liverpool FC has unveiled its first online club store in Japan, enabling supporters across the country to purchase official LFC merchandise.

The new offering is launching in conjunction with in-market partner KAMO and will provide fans access to the full range of replica kit as well as authentic Liverpool FC merchandise, apparel and fashion accessories.

Starting off as just a small football shop in Osaka in 1968, KAMO has been serving Japanese and global football fans for more than 50 years.

Mike Cox, LFC’s senior vice president, merchandising, said: “We’re delighted to be able to offer Reds in Japan the opportunity to feel closer to Anfield through our new official online store.