Liverpool FC statement on trademark application

The club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.

We will, however, continue to aggressively pursue those large-scale operations which seek to illegally exploit our intellectual property and would urge the relevant authorities to take decisive action against such criminal activity wherever it exists.

Peter Moore, LFC’s chief executive officer, said: “It should be stressed that our application was put forward in good faith and with the sole aim of protecting…