Liverpool FC and Expedia, one of the world's largest full-service travel sites, have set off on a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men's and women's team kit.
The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park today.
As Liverpool FC’s official travel companion, Expedia will create emotionally-driven campaigns through access to players, matchday visibility and branded content. Communication will focus on empowering fans to discover, book and enjoy the journey as well as the destination, maximising their experience for when football and travel will return to normal.