Topman have come under fire on social media after users claimed a red jumper with phrases such as 'what goes around comes back around' emblazoned across referenced the Hillsborough disaster.
The 'goes around' jumper has the number '96' on the back — which corresponds with the number of people who died in the 1989 stadium disaster — alongside 'what goes around comes back around' written underneath and 'karma' on the sleeve.
Topman have been contacted for comment by Sportsmail. There is no suggestion they have deliberately made reference to the Hillsborough disaster.
Campaign group 'Total Eclipse of the S*n' tweeted Topman saying: 'Your PR department need to carry out some immediate research and recall this item now!