Liverpool FC today confirmed its commercial director, Olly Dale, has decided to leave the club after eight years.
Dale, who joined Liverpool from Fenway Sports Management, the marketing arm of Fenway Sports Group, has played a pivotal role in helping to turn around the club’s commercial and partnership business.
He was responsible for expanding Liverpool’s sponsorship portfolio including partnerships across training kit and shirt sleeves, renewals with key long-standing partners, helping to lead pre-season tour events and expanding the club’s soccer schools business.
Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: “Olly has been an invaluable leader of the club for the past eight years and we will be sorry to see him go.