LFC to launch new supporter liaison and engagement process

More than 10,000 Reds have had their say in the single biggest piece of supporter research ever carried out by the club, with the intention of informing and improving interaction between LFC and its followers at all levels.

Nine months ago, Liverpool teamed up with Populus, a highly respected, independent, leading research agency who have worked across football and sport for many years, acting on behalf of various industry leaders including the Premier League.

Populus launched the club’s research programme last December with the primary aim of assessing what is working well with supporter liaison and identifying the big issues that are important to fans. From the outset, there was a…