Former Reds striker and chair of Forever Reds, John Aldridge, is supporting the launch and encouraging fans to take part.
“LFC Foundation Lottery is a chance for fans to win huge cash prizes, signed merchandise and money-can’t-buy experiences, while also supporting young people in need through the charity,” he said.
Tickets are priced £2, and every purchase helps LFC Foundation to achieve its mission of creating life-changing opportunities for children and young people.
All net proceeds raised from the LFC Foundation Lottery are equally split between a single jackpot winner and the club’s official charity.
Last season, LFC Foundation supported more than 15,500 children and young people, helping to improve their health, wellbeing and overall chances in life.