In the first UK initiative since the insurer became a principal partner of the club, the two are joining forces to promote the power of sharing and support from the people around us.
Sophie Bradley-Auckland, captain of Liverpool FC Women, will appear in the campaign, which runs across TV, cinema, video-on-demand and press.
An accompanying short film with teammates Niamh Charles and Becky Jane sees Bradley-Auckland discuss her previous struggles with injuries, as well as self-doubt, and highlights how sharing these struggles enabled her to improve her mental and physical resilience.
The campaign is based on the real stories of four people, including Bradley-Auckland, who experienced difficulties with their mental health and the relief that came from sharing these feelings with friends and loved ones.