Mohamed Salah's selfie celebration during Liverpool's Premier League title-clinching win over Tottenham Hotspur has become an iconic moment.
The Egyptian scored the Reds' fourth goal in Sunday's 5-1 win at Anfield and, after celebrating his strike, borrowed a phone from a staff member before taking a photograph of himself and the cheering Liverpool fans behind him.
But some have asked could it have been a marketing idea, because the phone used is made by one of Liverpool's sponsors.
"At the beginning of the season I always take selfies with players [who score], so for this one I said 'OK, I have to think of something special because it's a picture that's going to be there forever'," Salah told BBC Sport.