Creative thinking and a desire for continuity are underpinning the LFC Foundation’s work during the coronavirus outbreak.
Social constraints imposed to limit the spread of COVID-19 resulted in the restriction of the fundraising methods and community programmes ordinarily run by Liverpool FC’s official charity and the club’s Red Neighbours team.
However, after the collective £40,000 donation made to Fans Supporting Foodbanks following the suspension of the Premier League, the LFC Emergency Foodbank Appeal was launched on Wednesday.
Meanwhile, this week has also seen the introduction of a scheme designed to keep people connected and the announcement that the LFC Foundation will provide a series of new physical activity and educational content via its social media platforms as it strives to sustain its supportive links to the community.