Twelve months ago Jamie Vardy was writing his name into Premier League folklore by scoring in 11 consecutive games. You know the rest: Leicester's fairytale, the Hollywood movie, (briefly) rescuing England at Euro 2016, rejecting Arsenal, having a party etc.
But this November Vardy has reached another 11-game milestone, and it's not the stuff that film scripts are made of: he has now not scored in 11 consecutive games for Leicester.
The man who stunned the world - and not just those obsessed with football - with his metamorphosis from non-League cast-off to world-class hot-shot is suddenly struggling.