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Super Bowl ad sneak peek: Raiders’ Josh Jacobs stars for Kia

The Oakland/Las Vegas Raiders may not have come close to playing in the Super Bowl. But one of their players will be starring in a commercial during the big game on Sunday.

Running back Josh Jacobs, who enjoyed a sensational rookie season in Oakland, is the focal point of an inspirational ad for Kia. In the spot, Jacobs, who spent part of his youth homeless and living in a car in Tulsa, Okla., ponders what kind of advice he would impart to his “younger self” if he was able to.

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As Jacobs cruises through his home town, he tells a small boy that “you gotta believe in yourself” and to “be tougher than the world around you.