NFL players will again have the chance to share the causes that are important to them during all Week 13 games, as part of the NFL's My Cause My Cleats campaign. The initiative is a culmination of collaborative work between the NFL and players across the league. More than 800 players are planning to showcase their causes on-field during Week 13 games, and the topics they selected represent hundreds of different charitable organizations, from ones that focus on youth wellness to those that work on sex trafficking prevention to those that support single parents.
New this year, the NFL celebrated Unboxing Day, a league-wide unveiling of NFL players' Week 13 customized cleats.