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About that Tom Flores Coors Light commercial

Football fans across the country received a fun and meaningful message this weekend about Tom Flores’ push for the Pro Football Hall of Fame.

Coors Light began a TV ad campaign for the former Raiders’ coach and the spots aired throughout the NFL Super Wild Card Weekend and will continue to run through the postseason.

Here is the whimsical ad:

The legendary coach was gracious enough to talk to Silver and Black Pride about the making of the commercial and its meaning.

Flores — a two-time Super Bowl-winning head coach and the first Latino to win a championship ring as a player, assistant coach and head coach — is a finalist for the Pro Football Hall of Fame.