March Madness is a gift. The gift of endless hours of basketball is a joy, one that comes with some unintended consequences. Whether you like it or not, you’re going to be seeing A LOT of Devin Booker this month.
Since Turner took over broadcasting rights for the NCAA Tournament, we no longer rely on live look-ins to watch every game. However, if you’re not quick with the remote, you can slip and get stuck watching a ton of commercials. They gotta recoup that rights money somehow.
Like the Super Bowl, companies roll out new ad campaigns for the event.